{"componentChunkName":"component---src-templates-post-js","path":"/fr/actualite/what-produce-growers-want-agtech-developers-to-know","result":{"data":{"set":{"_id":"f2dae641-791e-40be-ada8-4fc6996d438f","title":{"_type":"localeString","en":"What Produce Growers Want AgTech Developers to Know","fr":"What Produce Growers Want AgTech Developers to Know"},"slug":{"_type":"localeSlug","en":{"current":"what-produce-growers-want-agtech-developers-to-know"},"fr":{"current":"what-produce-growers-want-agtech-developers-to-know"}},"publishedAt":"2026-08-28T13:09:52.683Z","updatedAt":"2026-08-28T13:15:16Z","category":[{"_id":"69319b9b-cac3-483e-a9a7-9c40aaa5c6c8","title":{"_type":"localeString","fr":"Filières","en":"Crops"},"slug":{"_type":"localeSlug","fr":{"current":"filieres"},"en":{"current":"crops"}},"partenaire":null}],"_rawChapeau":{"_type":"localeBlockText","en":[{"_key":"2405be92f749","_type":"block","children":[{"_key":"9850c24d3fcd","_type":"span","marks":[],"text":"Washington State Farmer, Western Growers VP Share Insights"}],"markDefs":[],"style":"normal"}]},"_rawCorps":{"_type":"localeBlockContent","en":[{"_key":"486d79f9a6cd","_type":"block","children":[{"_key":"5380b8cd9f63","_type":"span","marks":[],"text":"Fresh produce growers across the western United States face mounting operational pressures. The usual suspects, labor and water access, remain a challenge. But input costs are rising across the board."}],"markDefs":[],"style":"normal"},{"_key":"23e6be7cb066","_type":"block","children":[{"_key":"bb45045e0748","_type":"span","marks":[],"text":"“It seems like we pay a 'fuel surcharge’ on nearly everything now, and the crop is still worth the same or less than it was 10 years ago,” said Cody Anderson, Director of Operations & Strategy at "},{"_key":"ef27cb9db0a0","_type":"span","marks":["09d9c30abde7"],"text":"L & L Ag Production"},{"_key":"32362e1b5f1c","_type":"span","marks":[],"text":", an onion, and vegetable seed operation based in Washington state."}],"markDefs":[{"_key":"09d9c30abde7","_type":"link","href":"https://www.onionsdirect.com/l-l-ag"}],"style":"normal"},{"_key":"03ea847505db","_type":"block","children":[{"_key":"4120325b825f","_type":"span","marks":[],"text":"Walt Duflock, Senior VP of Innovation for "},{"_key":"ee264b68970c","_type":"span","marks":["5744efc88c17"],"text":"Western Growers"},{"_key":"211db7239f5f","_type":"span","marks":[],"text":", described similar issues in California. “The cost for H-2A labor keeps going up, and it’s not just the hourly wage. It’s transportation, food, and lodging. It adds up to $30–$32 per hour.”"}],"markDefs":[{"_key":"5744efc88c17","_type":"link","href":"https://www.wga.com/"}],"style":"normal"},{"_key":"6176884756a9","_type":"block","children":[{"_key":"1e537a8e0476","_type":"span","marks":[],"text":"Anderson said his biggest labor challenge is finding skilled labor. “The next generation of farm workers is opting for other industries,” Anderson said. “That pipeline of skilled operators, people who can run equipment and handle less repetitive, higher-judgment tasks, is getting harder to fill every year.”"}],"markDefs":[],"style":"normal"},{"_key":"984921a5abf3","_type":"block","children":[{"_key":"cd596cac8f1b","_type":"span","marks":[],"text":"Growers Seek Labor Solutions with Rapid ROI"}],"markDefs":[],"style":"h2"},{"_key":"1f862ec96db8","_type":"block","children":[{"_key":"5a0023b1cbea","_type":"span","marks":[],"text":"Duflock said increased labor costs have boosted interest in labor-saving technology but noted growers may not have capital to invest in new equipment. “A grower can’t spend $110k on a robot if they just disced under a field and lost several thousand dollars per acre,” Duflock said."}],"markDefs":[],"style":"normal"},{"_key":"960b2b5c21ed","_type":"block","children":[{"_key":"72dd3dbd2c31","_type":"span","marks":[],"text":"When asked about solutions growers may be overlooking, Duflock immediately mentioned weeding robots. “There are several commercially available options that pay for themselves within a season,” he said."}],"markDefs":[],"style":"normal"},{"_key":"28db871469b4","_type":"block","children":[{"_key":"d1d1f267d20d","_type":"span","marks":[],"text":"Western Growers, in partnership with "},{"_key":"5bec72a3dc42","_type":"span","marks":["f6473a947558"],"text":"Braga Farms"},{"_key":"0adfafa74196","_type":"span","marks":[],"text":" and "},{"_key":"77ef095ea5d7","_type":"span","marks":["98194dafc1d4"],"text":"Carbon Robotics"},{"_key":"7985bff405e0","_type":"span","marks":[],"text":", did a two-year field study to measure the cost difference between weeding with workers and using a weeding robot."}],"markDefs":[{"_key":"f6473a947558","_type":"link","href":"https://bragafresh.com/"},{"_key":"98194dafc1d4","_type":"link","href":"https://carbonrobotics.com/"}],"style":"normal"},{"_key":"5aef27580e14","_type":"block","children":[{"_key":"0ef64041fb81","_type":"span","marks":[],"text":"“Ben Braga gave us 3200 acres on eight different leafy green certified organic crop types,” Duflock said. “The first year, it cost $2.1 million to do the weeding with workers. The second year, it only cost $1.3 million using laser weeding robots. Team Braga did all the calculations, including the cost to move the robots around. It took 8-10 employees to get all the data.”"}],"markDefs":[],"style":"normal"},{"_key":"776248293fe0","_type":"block","children":[{"_key":"e94af3a4af14","_type":"span","marks":[],"text":"Duflock also mentioned two companies using UV Light instead of chemicals to eliminate powdery mildew: "},{"_key":"a51425176c3c","_type":"span","marks":["0afd2938d028"],"text":"Saga"},{"_key":"bd3ab5456c02","_type":"span","marks":[],"text":" and "},{"_key":"78f4cfea6ce8","_type":"span","marks":["2efbd978b405"],"text":"TRIC"},{"_key":"cbf88348edb9","_type":"span","marks":[],"text":". “Strawberry growers on California's central coast really like it, and they don’t have to buy the machine outright. TRIC charges $25 per acre, $50 per acre with the bug vacuum.”"}],"markDefs":[{"_key":"0afd2938d028","_type":"link","href":"https://tricrobotics.com/"},{"_key":"2efbd978b405","_type":"link","href":"https://tricrobotics.com/"}],"style":"normal"},{"_key":"5c26cc6dcb62","_type":"video"},{"_key":"cc8679561b57","_type":"block","children":[{"_key":"2f570aaa8885","_type":"span","marks":[],"text":"L & L Ag Production invested in "},{"_key":"92a4b3849f3e","_type":"span","marks":["209eecdde55a"],"text":"Ecorobotix"},{"_key":"a5fb0e075292","_type":"span","marks":[],"text":" precision sprayers to reduce the need for manual labor. Anderson said the machines paid for themselves within the first few years. He is eager to try one of John Deere’s autonomous tractors but isn’t ready to automate the entire farm."}],"markDefs":[{"_key":"209eecdde55a","_type":"link","href":"https://ecorobotix.com/en-us/"}],"style":"normal"},{"_key":"c5f32eb21a9a","_type":"block","children":[{"_key":"dc1955d28d23","_type":"span","marks":[],"text":"“We complain about labor costs all day long, but we still prefer a hands-on approach,” Anderson said. “Onions and most of our vegetable seed crops require a lot of attention to detail. It will be interesting to see how fast automated equipment can adapt to that level of complexity.”"}],"markDefs":[],"style":"normal"},{"_key":"6386bb4d993f","_type":"block","children":[{"_key":"009f0c7f2140","_type":"span","marks":[],"text":"Irrigation and Water Conservation"}],"markDefs":[],"style":"h2"},{"_key":"8aa43fd03426","_type":"block","children":[{"_key":"b1507a28ead6","_type":"span","marks":[],"text":"Water access is critical for growers across the globe. In Washington state, L & L Ag Production uses water diverted from the Columbia River. To maximize efficiency, the operation uses drip irrigation on all onion acres and on an expanding selection of rotational seed crops, including hybrid sweet corn, hybrid carrot, garden bean, and hybrid radish seeds. Anderson notes there are untapped opportunities to automate, and he’s always looking for ways to improve."}],"markDefs":[],"style":"normal"},{"_key":"12e6f146e3d1","_type":"block","children":[{"_key":"1a2f80594f13","_type":"span","marks":[],"text":"Growers in the Columbia Basin are fortunate to have a reliable water source. But farmers in other areas of the West Coast aren’t so lucky."}],"markDefs":[],"style":"normal"},{"_key":"bd1fa46e6db7","_type":"figure","align":"centered","asset":{"_id":"image-e53d53aea04d0f82d7178adfb8d82c2c2ac6518d-2256x1504-png","_type":"sanity.imageAsset","_rev":"SiiogsG59ZyfHfGyQyZZ0v","_createdAt":"2026-08-28T13:11:33Z","_updatedAt":"2026-08-28T13:11:33Z","assetId":"e53d53aea04d0f82d7178adfb8d82c2c2ac6518d","extension":"png","metadata":{"_type":"sanity.imageMetadata","dimensions":{"_type":"sanity.imageDimensions","aspectRatio":1.5,"height":1504,"width":2256},"hasAlpha":true,"isOpaque":true,"palette":{"_type":"sanity.imagePalette","darkMuted":{"_type":"sanity.imagePaletteSwatch","background":"#4f482b","foreground":"#fff","population":5.07,"title":"#fff"},"darkVibrant":{"_type":"sanity.imagePaletteSwatch","background":"#6c522c","foreground":"#fff","population":0.02,"title":"#fff"},"dominant":{"_type":"sanity.imagePaletteSwatch","background":"#938a6b","foreground":"#fff","population":8.42,"title":"#fff"},"lightMuted":{"_type":"sanity.imagePaletteSwatch","background":"#a3b8cc","foreground":"#000","population":1.98,"title":"#fff"},"lightVibrant":{"_type":"sanity.imagePaletteSwatch","background":"#a4c8f4","foreground":"#000","population":0.17,"title":"#fff"},"muted":{"_type":"sanity.imagePaletteSwatch","background":"#938a6b","foreground":"#fff","population":8.42,"title":"#fff"},"vibrant":{"_type":"sanity.imagePaletteSwatch","background":"#64b4e0","foreground":"#000","population":0.01,"title":"#fff"}}},"mimeType":"image/png","originalFilename":"LL_AG-field.png","path":"images/z0t5mt8n/production/e53d53aea04d0f82d7178adfb8d82c2c2ac6518d-2256x1504.png","sha1hash":"e53d53aea04d0f82d7178adfb8d82c2c2ac6518d","size":7358934,"uploadId":"87424d7fa38d0fdca12131d1848f2c044bf7d8fd","url":"https://cdn.sanity.io/images/z0t5mt8n/production/e53d53aea04d0f82d7178adfb8d82c2c2ac6518d-2256x1504.png","id":"image-e53d53aea04d0f82d7178adfb8d82c2c2ac6518d-2256x1504-png","parent":null,"children":["e9630f10-27a1-589b-a093-b740880fda37"],"internal":{"type":"SanityImageAsset","contentDigest":"c8f23bc3c03ec549b34de02fd92209e9","counter":3468,"owner":"gatsby-source-sanity"}},"size":"large"},{"_key":"915225a63647","_type":"block","children":[{"_key":"2d88856dd0c0","_type":"span","marks":[],"text":"Duflock says growers want to reduce water use, and many have invested in sensors and pumpers. That said, cost is often a barrier. “The biggest challenge for growers is the margin pressure from the input costs. They want to use less water but may not have enough money to upgrade their irrigation equipment.”"}],"markDefs":[],"style":"normal"},{"_key":"c1a2879fb9d8","_type":"block","children":[{"_key":"2c9614706a8a","_type":"span","marks":[],"text":"For growers without sufficient capital to purchase water-saving equipment, some states provide financial assistance for drip systems and other water efficiency tools. 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But post-demo conversations with the sales team sometimes go awry:"}],"markDefs":[],"style":"normal"},{"_key":"92d2dc8cf863","_type":"block","children":[{"_key":"d4f923eb4c7b","_type":"span","marks":[],"text":"“The first stat they throw out is how it will increase yield. But is more tonnage or yield always a good thing? Sure, higher yield drives down your cost per unit…but we're not trying to simply increase yield. We're trying to produce quality, usable yield that adds value to the crop, not just volume,” Anderson said."}],"markDefs":[],"style":"normal"},{"_key":"484a297b0665","_type":"block","children":[{"_key":"b3d5b614b97f","_type":"span","marks":[],"text":"“People think cost is the primary sticking point, and it often is. But if the technology is priced fairly and it works, it’s an easy barrier to cross. The bigger question is whether it actually performs in the field or the packing shed. Prove that, and the financial math tends to work itself out,” Anderson said."}],"markDefs":[],"style":"normal"},{"_key":"60f7d2fc5a53","_type":"block","children":[{"_key":"9e7a98c1d893","_type":"span","marks":[],"text":"He also encourages engineers who haven't spent their career in a field to hop on a tractor. “Automation gives you consistency, but it’s the grower’s gut feeling based on years of experience is what delivers quality,” Anderson said."}],"markDefs":[],"style":"normal"},{"_key":"c216e633e712","_type":"block","children":[{"_key":"cc7f7c6bf9de","_type":"span","marks":[],"text":"Duflock also encouraged manufacturer reps to focus on the grower’s perspective, “Don't just bring the robot, bring the math,” he advised. “You gain street cred if you can give the grower info based on the tractor they’re using, whether that’s a Deere, a New Holland, or something else.”"}],"markDefs":[],"style":"normal"},{"_key":"45053f9d3e47","_type":"block","children":[{"_key":"9844e1e59355","_type":"span","marks":[],"text":"Western Growers Facilitates Field-Ready Tech Through On-Farm Incubators and Advocacy"}],"markDefs":[],"style":"h3"},{"_key":"7b15b3814319","_type":"block","children":[{"_key":"cc7c692708df","_type":"span","marks":[],"text":"Western Growers strives to bridge the gap between technology developers and farm operations. This includes giving feedback to agtech manufacturers on behalf of the growers. “As one example, a lot of the weeding solutions started as mobility solutions and weeding. We said, ‘just do the weeding. Just make something you can put on a tractor.’ The economics are better for the startup, and it costs less for the growers.”"}],"markDefs":[],"style":"normal"},{"_key":"903074666d31","_type":"block","children":[{"_key":"f2bfb79d2e4c","_type":"span","marks":[],"text":"To accelerate development and lower capital barriers, Western Growers partnered with "},{"_key":"4d778b43cfce","_type":"span","marks":["a02afcbfc2c3"],"text":"Reservoir"},{"_key":"daa28a1cbc52","_type":"span","marks":[],"text":" to establish a new technical community created through on-farm incubators. The first location, in Salinas, California, has 40 acres of commercial acres and shop space. As of writing, there are 22 paying startups in the program. "}],"markDefs":[{"_key":"a02afcbfc2c3","_type":"link","href":"https://reservoir.co/"}],"style":"normal"},{"_key":"2403c135fcb2","_type":"block","children":[{"_key":"ce9ac6f8e36b","_type":"span","marks":[],"text":"There are Reservoir Farms in Salinas and Sonoma, California, and Yuma, Arizona. Other locations are coming soon."}],"markDefs":[],"style":"normal"},{"_key":"000dd3472a67","_type":"video","url":"https://www.youtube.com/watch?v=4sHqZzQ2StM"},{"_key":"ca4fb52a2bdd","_type":"block","children":[{"_key":"3918475213a7","_type":"span","marks":[],"text":"“At Reservoir Farms, startups can do trials and demos and get to first product with less money in less time,” Duflock said. “The monthly cost is "},{"_key":"94ef40f248ff","_type":"span","marks":["0e74ae25e477"],"text":"$3000-$6000"},{"_key":"05b68a1490d1","_type":"span","marks":[],"text":" based on how much shop space and acreage you need. 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