{"componentChunkName":"component---src-templates-post-js","path":"/news/from-showcase-to-soil-the-real-state-of-agricultural-robotics-in-iberian-farming","result":{"data":{"set":{"_id":"d211168c-36ab-4f5b-ae1a-8dc7669c3e08","title":{"_type":"localeString","en":"From Showcase to Soil: The Real State of Agricultural Robotics in Iberian Farming","fr":"From Showcase to Soil: The Real State of Agricultural Robotics in Iberian Farming"},"slug":{"_type":"localeSlug","en":{"current":"from-showcase-to-soil-the-real-state-of-agricultural-robotics-in-iberian-farming"},"fr":{"current":"from-showcase-to-soil-the-real-state-of-agricultural-robotics-in-iberian-farming"}},"publishedAt":"2026-05-27T15:51:19.854Z","updatedAt":"2026-05-27T16:03:23Z","category":[{"_id":"69319b9b-cac3-483e-a9a7-9c40aaa5c6c8","title":{"_type":"localeString","fr":"Filières","en":"Crops"},"slug":{"_type":"localeSlug","fr":{"current":"filieres"},"en":{"current":"crops"}},"partenaire":null}],"_rawChapeau":{"_type":"localeBlockText","en":[{"_key":"bf0834a1d207","_type":"block","children":[{"_key":"ceae5dce3ccf","_type":"span","marks":["5cb96d6d59e5"],"text":"ESTE ARTÍCULO ESTÁ DISPONIBLE EN ESPAÑOL - HAGA CLIC AQUÍ"}],"markDefs":[{"_key":"5cb96d6d59e5","_type":"link","blank":true,"href":"https://gofar-tour.com/wp-content/uploads/2026/05/Contexto-Agricola-Iberico_-Automatizacion-y-Robotica-para-Cultivos-Especializados.pdf"}],"style":"normal"},{"_key":"bf8b2908f0df","_type":"block","children":[{"_key":"ff88f8b201db","_type":"span","marks":[],"text":"Moderated by "},{"_key":"4d4a2a3f797e","_type":"span","marks":["strong"],"text":"Gonzalo Martín Díaz"},{"_key":"54a5f48f209f","_type":"span","marks":[],"text":" of "},{"_key":"addc69f1218f","_type":"span","marks":["strong"],"text":"DATAGRI"},{"_key":"6f5f38253895","_type":"span","marks":[],"text":", the session "},{"_key":"6c892916d7f1","_type":"span","marks":["strong"],"text":"“Iberian Agricultural Context: Automation and Robotics for Specialty Crops”"},{"_key":"cf8a45ff5421","_type":"span","marks":[],"text":" of "},{"_key":"7890f9bac976","_type":"span","marks":["strong"],"text":"GOFAR’s Field Day Spain "},{"_key":"3b16d197f786","_type":"span","marks":[],"text":"brought together voices from strikingly different agricultural worlds: a major blueberry producer operating under tunnels in Huelva, a large-scale cereal farmer from Catalonia, a historic winery pioneering precision viticulture, the world's largest berry company, and a representative of Spain's small and family farm community. What emerged was not a debate between believers and sceptics, but a rich, grounded conversation among people who are genuinely committed to making agricultural robotics work, and who are honest enough to describe where the journey currently stands."}],"markDefs":[],"style":"normal"},{"_key":"00660dab3636","_type":"block","children":[{"_key":"1ad1dc007d38","_type":"span","marks":[],"text":"\n"}],"markDefs":[],"style":"normal"}]},"_rawCorps":{"_type":"localeBlockContent","en":[{"_key":"cf5a29ae739d","_type":"block","children":[{"_key":"a05d2db7dea2","_type":"span","marks":["strong"],"text":"Across every operation: automation is already happening"}],"markDefs":[],"style":"h3"},{"_key":"85a99fdb607a","_type":"block","children":[{"_key":"ddfa2595c873","_type":"span","marks":[],"text":"The clearest takeaway from the panel is that Iberian agriculture is not standing still. Across every operation represented, investment in automation and digital technology is real and growing. The question is no longer whether to adopt these tools, but how and how fast."}],"markDefs":[],"style":"normal"},{"_key":"333544cfbb90","_type":"block","children":[{"_key":"0cf1fb92e263","_type":"span","marks":["strong"],"text":"Manuel Romero Velázquez"},{"_key":"e31de708f8b6","_type":"span","marks":[],"text":", Director of R&D at "},{"_key":"326c28119ca7","_type":"span","marks":["strong"],"text":"Hortifrut"},{"_key":"efcf6f90a208","_type":"span","marks":[],"text":", described a company actively testing robotic platforms in its blueberry operations in Huelva, including some of the very systems on show at the event. The context is demanding, tunnel structures create connectivity challenges that remain genuinely difficult to solve but the commitment to finding solutions is firm. “We are in an exploratory pilot phase,” he explained, “and we are learning a great deal from it.” That learning, he suggested, is itself valuable: understanding where current platforms fall short is exactly what drives the next generation of development."}],"markDefs":[],"style":"normal"},{"_key":"3f758eb350a8","_type":"block","children":[{"_key":"c6f61914dd9c","_type":"span","marks":["strong"],"text":"Marcos Esteve Pamias"},{"_key":"5f11ed18af3a","_type":"span","marks":[],"text":", representing "},{"_key":"ef658dacc6ca","_type":"span","marks":["strong"],"text":"Sansomain Agrícola"},{"_key":"8f55b7b39d8b","_type":"span","marks":[],"text":"'s large-scale cereal operations, offered a different but equally forward-looking perspective. His thousands of hectares of open farmland are not the natural habitat of the compact robots dominating current agri-tech development, most of which have been designed with horticulture in mind. But that hasn't stopped his operation from being, in many ways, a decade ahead of the curve. “We've had our contractors interconnected to a single cloud platform for ten years,” he said. Precision application, variable-rate fertilization, and fully connected machinery, these are already operational realities at Sansomain. The foundation, in other words, is already there."}],"markDefs":[],"style":"normal"},{"_key":"2e6df74ae18e","_type":"block","children":[{"_key":"4f511822afb0","_type":"span","marks":["strong"],"text":"From controlled pilots to working farms: where the friction is"}],"markDefs":[],"style":"h3"},{"_key":"3dfebf2e3d3d","_type":"block","children":[{"_key":"32a25ef5f3d8","_type":"span","marks":[],"text":"Where the panel was candid, and valuably so, was in describing the gap between current robotic platforms and full operational deployment. Several panelists had run pilots that were promising in controlled conditions but revealed real friction when integrated into daily farm operations. "},{"_key":"f436dd80c89f","_type":"span","marks":["strong"],"text":"Daniel Garcia Llobet"},{"_key":"809df6fdc1f3","_type":"span","marks":[],"text":", responsible for precision viticulture and innovation at "},{"_key":"4212654fb7dc","_type":"span","marks":["strong"],"text":"Raimat"},{"_key":"5ff98c6c4003","_type":"span","marks":[],"text":", described the experience with characteristic humour: platforms that work beautifully when the developer's engineer is present, but require a very different kind of support once they're running independently on a working farm. “You feel a bit like a new parent,” he said, “handed a baby and told: from tomorrow, you're on your own.”"}],"markDefs":[],"style":"normal"},{"_key":"4d99308e1cc4","_type":"block","children":[{"_key":"fa0f6f7e65c3","_type":"span","marks":[],"text":"But Daniel was also clear that this is a transitional moment, not a dead end. At Raimat, the approach has shifted towards integration, building automation progressively into existing workflows, rather than attempting a leap to full autonomy in one step. Variable-rate fertilization, precision sensing, connected machinery: these are the stepping stones. “The feeling we get when we test the most advanced systems,” he reflected, “is that we're trying to jump too far ahead. We need to build up gradually, and when we do, the more autonomous systems will follow naturally.”"}],"markDefs":[],"style":"normal"},{"_key":"d303f8538a8b","_type":"block","children":[{"_key":"14654ed659ff","_type":"span","marks":["strong"],"text":"Raúl Fernández"},{"_key":"1734db79ef21","_type":"span","marks":[],"text":", Farm Technologies Development Lead at "},{"_key":"4ac6503ab7ad","_type":"span","marks":["strong"],"text":"Driscoll's"},{"_key":"cfa3be44ddcf","_type":"span","marks":[],"text":", echoed this measured confidence. His company is investing seriously in robotics for people, resources, long-term commitment, and he has no doubt the technology will ultimately be deployed at scale. What he is focused on now is building the infrastructure that will make that deployment possible: smarter farm configurations, better connectivity, and above all, robust fleet management platforms that can monitor multiple robots operating simultaneously across a farm. “We will have many small platforms moving across our fields at once,” he said. “We need the tools to supervise them all: to know their battery status, their operational health, any issues in real time. That layer still needs to mature.”"}],"markDefs":[],"style":"normal"},{"_key":"5eab0e1ed4f7","_type":"block","children":[{"_key":"47905e1551a3","_type":"span","marks":["strong"],"text":"Why talent and training matter as much as the tools"}],"markDefs":[],"style":"h3"},{"_key":"00dfb5b273f4","_type":"block","children":[{"_key":"15db2d61f123","_type":"span","marks":[],"text":"Perhaps the most thought-provoking thread running through the panel was not about technology at all, but about people. "},{"_key":"eee6be97c2d7","_type":"span","marks":["strong"],"text":"Alicia Martínez Rubio"},{"_key":"e14ae8f1e5f3","_type":"span","marks":[],"text":", representing the"},{"_key":"2db317552b76","_type":"span","marks":["strong"],"text":" Union of Small Farmers and Ranchers (UPA)"},{"_key":"52d3370035d7","_type":"span","marks":[],"text":", brought a perspective that grounded the conversation in the reality of Spain's agricultural structure. Where the average farm is 30 hectares, and where the economics of robotics adoption look very different than they do for large enterprises."}],"markDefs":[],"style":"normal"},{"_key":"98525bfe6b4b","_type":"block","children":[{"_key":"a5d7325549ba","_type":"span","marks":[],"text":"Her organisation is not waiting for the technology to trickle down on its own. UPA is actively running demonstration events, bringing young farmers face to face with the tools on show at events like the Field Day Spain, making the abstract tangible. One of their current projects, part of a twelve-partner European consortium, is developing AI-assisted exoskeletons to support pruning work in olive groves and vineyards: not replacing the worker, but making physically demanding tasks more sustainable over long working days. “We want farmers to see this technology with their own eyes,” she said, “and to understand how it can work for them, on their land.”"}],"markDefs":[],"style":"normal"},{"_key":"9280d5f8c061","_type":"block","children":[{"_key":"96a2da2229a0","_type":"span","marks":[],"text":"The generational angle was one of genuine optimism across the panel. The young farmers arriving in the sector today are, as multiple panellists observed, a different kind of operator: digitally fluent, analytically minded, genuinely curious about what technology can do for their business. “They are real managers of their operations,” said Alicia. “They know what they want. That gives me a lot of confidence about where this is heading.”"}],"markDefs":[],"style":"normal"},{"_key":"05fb80785c2a","_type":"block","children":[{"_key":"63aa290f2c69","_type":"span","marks":[],"text":"Daniel Garcia Llobet added a parallel observation about the talent pipeline more broadly: the farms of the future will need technicians capable of managing complex automated systems, and attracting and training that talent is a challenge the sector needs to take seriously now, not later. It is, he suggested, as important as the technology itself."}],"markDefs":[],"style":"normal"},{"_key":"3ca366c48142","_type":"block","children":[{"_key":"bc4636010c3e","_type":"span","marks":["strong"],"text":"From pilots to scale: what comes next"}],"markDefs":[],"style":"h3"},{"_key":"c4864c70d3ad","_type":"block","children":[{"_key":"12595600860f","_type":"span","marks":[],"text":"Closing the session, Gonzalo Martín Díaz offered an image that captured the mood well. Agricultural robotics, he suggested, is a sport where the ten-metre platform is visible and the direction of travel is clear, but where the work right now is mastering the lower boards. “We want to jump from ten metres,” he said. “But we need to nail one metre first.”"}],"markDefs":[],"style":"normal"},{"_key":"9b697d858187","_type":"block","children":[{"_key":"1e62e9a88f85","_type":"span","marks":[],"text":"It was not a counsel of caution so much as a call for honest sequencing. The panellists left no doubt that the technology will come, and that in many respects, it is already here, already working, already delivering value across their operations. What they were describing was not a sector in doubt, but a sector in the middle of a genuine, demanding, and ultimately exciting transformation. The pilots are getting more serious, the platforms more robust, the integrations more thoughtful. The gap between the trade show floor and the working field is real, but it is closing."}],"markDefs":[],"style":"normal"},{"_key":"37b1da6bcec1","_type":"block","children":[{"_key":"bf848334a3b0","_type":"span","marks":["em"],"text":"Panel: “Iberian Agricultural Context: Automation and Robotics for Specialty Crops” — Field Day Spain, GOFAR"},{"_key":"27ce4e879bdb","_type":"span","marks":[],"text":" | "},{"_key":"6d0cc9803439","_type":"span","marks":["em"],"text":"Moderator: Gonzalo Martín Díaz (DATAGRI) | Panellists: Manuel Romero Velázquez (Hortifrut), Marcos Esteve Pamias (Sansomain Agrícola), Alicia Martínez Rubio (UPA), Daniel Garcia Llobet (Raimat), Raúl Fernández 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