{"componentChunkName":"component---src-templates-post-js","path":"/news/washington-tree-fruit-growers-discuss-agtech-solutions","result":{"data":{"set":{"_id":"66cf9ccc-c998-4620-961a-9d122ff6c9f7","title":{"_type":"localeString","en":"Washington Tree Fruit Growers Discuss AgTech Solutions","fr":"Washington Tree Fruit Growers Discuss AgTech Solutions"},"slug":{"_type":"localeSlug","en":{"current":"washington-tree-fruit-growers-discuss-agtech-solutions"},"fr":{"current":"washington-tree-fruit-growers-discuss-agtech-solutions"}},"publishedAt":"2026-08-28T13:15:25.218Z","updatedAt":"2026-08-28T13:25:21Z","category":[{"_id":"69319b9b-cac3-483e-a9a7-9c40aaa5c6c8","title":{"_type":"localeString","fr":"Filières","en":"Crops"},"slug":{"_type":"localeSlug","fr":{"current":"filieres"},"en":{"current":"crops"}},"partenaire":null}],"_rawChapeau":{"_type":"localeBlockText","en":[{"_key":"081313e3ae98","_type":"block","children":[{"_key":"6e18858dccf7","_type":"span","marks":[],"text":"Apple picking robots, augmented reality pruning, smart irrigation and more"}],"markDefs":[],"style":"normal"}]},"_rawCorps":{"_type":"localeBlockContent","en":[{"_key":"d2012cebec64","_type":"block","children":[{"_key":"6d53db062fe5","_type":"span","marks":[],"text":"Washington state grows more apples than any other state in the U.S. and produces more than 90 percent of the nation’s organic apple crop. It is also a top producer of pears and sweet cherries. Unfortunately, Washington tree fruit growers face a difficult combination of flat-to-declining revenue alongside increasing costs."}],"markDefs":[],"style":"normal"},{"_key":"ff5b44d25a66","_type":"block","children":[{"_key":"d4892a6eb1ef","_type":"span","marks":[],"text":"“The price of labor, chemicals, vehicles, equipment, and supplies continues to increase while the domestic workforce seems to be shrinking,” said Paul Cathcart, Area Manager and R&D Coordinator for "},{"_key":"d8fc58fdd977","_type":"span","marks":["a9d0c7287e1a"],"text":"Washington Fruit"},{"_key":"e31849cb05ef","_type":"span","marks":[],"text":". “It can be hard to hire enough labor to keep up with demand at key moments in the season. Many growers either bring in H-2A laborers from out of the country and/or work with labor contractors locally to fulfill labor needs. These practices increase the price of labor as well as raise the administrative and compliance burdens on the grower.”"}],"markDefs":[{"_key":"a9d0c7287e1a","_type":"link","href":"https://washfruitgrowers.com/"}],"style":"normal"},{"_key":"98388ce14ee1","_type":"video","url":"https://www.youtube.com/watch?v=CIWneacuWiM"},{"_key":"bedcd337ca04","_type":"block","children":[{"_key":"66bfff43a82c","_type":"span","marks":[],"text":"Dr. Ines Hanrahan, Executive Director of the Washington Tree Fruit Research Commission ("},{"_key":"3f6c8d945e37","_type":"span","marks":["1bb9889ae3a8"],"text":"WTFRC"},{"_key":"e269a9dffc73","_type":"span","marks":[],"text":"), echoed Paul’s comment. “Harvest labor is the biggest cost among tree fruit growers in Washington State,” Hanrahan said. “Rapidly increasing labor costs are a big part of this challenge. Farm labor wages have increased above the rate of inflation in other parts of the economy. Labor is more than 60% of variable production costs in tree fruit, and a recent industry study found that apple growers were spending 110% of their gross profits on labor alone. That means that a grower could spend every dollar received for their fruit and still not have enough to pay their employee wages, much less any other cost.”"}],"markDefs":[{"_key":"1bb9889ae3a8","_type":"link","href":"https://treefruitresearch.org/"}],"style":"normal"},{"_key":"f6a48cf70e1f","_type":"block","children":[{"_key":"a2d2d596ead4","_type":"span","marks":[],"text":"Can new technology bridge the labor gap?"}],"markDefs":[],"style":"h2"},{"_key":"0a032f53017e","_type":"figure","align":"left","asset":{"_id":"image-ae1782f9697204561fcc4d6c400cd247c3dda67c-868x852-png","_type":"sanity.imageAsset","_rev":"SiiogsG59ZyfHfGyQyiDtx","_createdAt":"2026-08-28T13:17:33Z","_updatedAt":"2026-08-28T13:17:33Z","assetId":"ae1782f9697204561fcc4d6c400cd247c3dda67c","extension":"png","metadata":{"_type":"sanity.imageMetadata","dimensions":{"_type":"sanity.imageDimensions","aspectRatio":1.0187793427230047,"height":852,"width":868},"hasAlpha":true,"isOpaque":true,"palette":{"_type":"sanity.imagePalette","darkMuted":{"_type":"sanity.imagePaletteSwatch","background":"#645c3c","foreground":"#fff","population":5.06,"title":"#fff"},"darkVibrant":{"_type":"sanity.imagePaletteSwatch","background":"#7a1b20","foreground":"#fff","population":0.62,"title":"#fff"},"dominant":{"_type":"sanity.imagePaletteSwatch","background":"#6a9574","foreground":"#fff","population":5.72,"title":"#fff"},"lightMuted":{"_type":"sanity.imagePaletteSwatch","background":"#8ebd85","foreground":"#000","population":3.71,"title":"#fff"},"lightVibrant":{"_type":"sanity.imagePaletteSwatch","background":"#d3958d","foreground":"#000","population":1.04,"title":"#fff"},"muted":{"_type":"sanity.imagePaletteSwatch","background":"#6a9574","foreground":"#fff","population":5.72,"title":"#fff"},"vibrant":{"_type":"sanity.imagePaletteSwatch","background":"#c84d47","foreground":"#fff","population":1.29,"title":"#fff"}}},"mimeType":"image/png","originalFilename":"WA-Fruit-IG-cherries.png","path":"images/z0t5mt8n/production/ae1782f9697204561fcc4d6c400cd247c3dda67c-868x852.png","sha1hash":"ae1782f9697204561fcc4d6c400cd247c3dda67c","size":1360591,"uploadId":"9d73c89d5e1673f8f08dc41f30b0558d1f7a478e","url":"https://cdn.sanity.io/images/z0t5mt8n/production/ae1782f9697204561fcc4d6c400cd247c3dda67c-868x852.png","id":"image-ae1782f9697204561fcc4d6c400cd247c3dda67c-868x852-png","parent":null,"children":["52a4073d-b504-50b3-a49b-e005b832a9a6"],"internal":{"type":"SanityImageAsset","contentDigest":"5b3ec5b7ac5fe9a7a5f03af7d4b68c9a","counter":3472,"owner":"gatsby-source-sanity"}},"crop":{"_type":"sanity.imageCrop","bottom":0,"left":0,"right":0.0053542624883778185,"top":0},"hotspot":{"_type":"sanity.imageHotspot","height":1,"width":0.9946457375116222,"x":0.4973228687558111,"y":0.5},"size":"medium"},{"_key":"6174d1c412c1","_type":"block","children":[{"_key":"668c1b3bdcf9","_type":"span","marks":[],"text":"Cathcart said Washington Fruit has trialed promising orchard vision and precision spray technologies. “The main goal is to improve our thinning spray efficacy to reduce and/or eliminate hand thinning, which is the second most labor-intensive activity after harvest.”"}],"markDefs":[],"style":"normal"},{"_key":"ac32e66a4a24","_type":"block","children":[{"_key":"13e888ac44f4","_type":"span","marks":[],"text":"“Ideally, with improved thinning practices, we could grow more fruit of a higher quality, more consistently year over year,” Cathcart added. “Having better fruit and more of it would increase revenue enough to afford the labor bills.”"}],"markDefs":[],"style":"normal"},{"_key":"c4f03d4607b3","_type":"block","children":[{"_key":"d6a0d29a0156","_type":"span","marks":[],"text":"Augmented Reality Pruning"}],"markDefs":[],"style":"h2"},{"_key":"49f8d8e687aa","_type":"block","children":[{"_key":"7386fae320c5","_type":"span","marks":[],"text":"Another innovation that appeals to Washington tree fruit growers is computer-based training and AI-assisted pruning. “Pruning is difficult, and humans make mistakes. If you take off the wrong limb, you can’t put it back on, and it costs you a lot of money down the road,” Hanrahan said."}],"markDefs":[],"style":"normal"},{"_key":"1ee15fc5be5e","_type":"block","children":[{"_key":"d1f189c594a8","_type":"span","marks":[],"text":"She said scientists at Oregon State University (OSU) have developed software that teaches workers how to prune virtual trees before tackling the real ones. The technology is currently in beta testing."}],"markDefs":[],"style":"normal"},{"_key":"5a33e916c13b","_type":"block","children":[{"_key":"a43618d1aaaf","_type":"span","marks":[],"text":"Hanrahan envisions a system where pruners in the field could use augmented reality (AR) goggles to prune faster and with greater accuracy. “You could feed information into the model about the location and what you want to do, such as a stump cut 50%. Then, the model shows the pruner what to cut, via AR goggles, in real time.”"}],"markDefs":[],"style":"normal"},{"_key":"94db501132a2","_type":"block","children":[{"_key":"ce921d55b785","_type":"span","marks":[],"text":"Fruit Harvesting Robots"}],"markDefs":[],"style":"h2"},{"_key":"413303fdd64e","_type":"block","children":[{"_key":"122798c0bd65","_type":"span","marks":[],"text":"If it were possible to wave a magic wand and create a solution to the harvest labor problem, Washington’s apple industry’s number one choice would be an affordable, fully-autonomous apply-picking robot that can harvest, thin, and prune apples with <4-5% fruit damage rates (the current standard for hand harvest). This is according to a recent "},{"_key":"56ba9a1d83d8","_type":"span","marks":["f0ba11d38de2"],"text":"study from the WTFRC"},{"_key":"25b0adf55132","_type":"span","marks":[],"text":", based on input from more than 100 tree fruit growers and stakeholders."}],"markDefs":[{"_key":"f0ba11d38de2","_type":"link","href":"https://treefruitresearch.org/about-us/technology-roadmap/"}],"style":"normal"},{"_key":"71709ea39a8f","_type":"block","children":[{"_key":"9b5d07d59a57","_type":"span","marks":[],"text":"Currently, no commercially available apple harvesting robots meet these specs. But solutions are in the works."}],"markDefs":[],"style":"normal"},{"_key":"6cfeff08efcc","_type":"block","children":[{"_key":"6f436e4c7ec9","_type":"span","marks":[],"text":"“The solutions are getting better and better, but none are widely available or truly hardened,” Hanrahan said. “There are fully-autonomous apple-picking robots in trials and pilots, and you’ll see a lot of them at "},{"_key":"ab3a26cc1066","_type":"span","marks":["f3387dd1e680"],"text":"FIRA"},{"_key":"0c1d75b6c20f","_type":"span","marks":[],"text":" this year.”"}],"markDefs":[{"_key":"f3387dd1e680","_type":"link","href":"https://fira-usa.com/"}],"style":"normal"},{"_key":"2c46ead38a18","_type":"block","children":[{"_key":"9237f2a07f23","_type":"span","marks":[],"text":"Dr. Hanrahan noted some growers have orchards ready for autonomous technology, whether for harvest, pruning, or thinning. 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The first hurdle is a lack of familiarity with automation or uncertainty around how to implement it. The second hurdle is unclear ROI."}],"markDefs":[],"style":"normal"},{"_key":"b55f83d29593","_type":"block","children":[{"_key":"ac73eb056008","_type":"span","marks":[],"text":"“They can’t justify the expense if they don’t know how soon they’ll get a return on that investment,” Hanrahan said. “To build confidence and momentum, you need to have a win, and irrigation is an area where technology can really deliver results.”"}],"markDefs":[],"style":"normal"},{"_key":"050d89902207","_type":"block","children":[{"_key":"f4b9758c8a4c","_type":"span","marks":[],"text":"Smart Irrigation"}],"markDefs":[],"style":"normal"},{"_key":"01dfde1cd7e4","_type":"block","children":[{"_key":"1ea2c0200031","_type":"span","marks":[],"text":"High-tech irrigation platforms combine software, hardware, weather data, and soil sensors to optimize schedules and control flows remotely. In addition to saving water, smart irrigation systems reduce labor requirements and free up workers for other important tasks."}],"markDefs":[],"style":"normal"},{"_key":"648ccb39e22a","_type":"video","url":"https://www.youtube.com/watch?v=R7Mio4OYsvo"},{"_key":"4e4b2d386acb","_type":"block","children":[{"_key":"3b706e390b84","_type":"span","marks":[],"text":"WTFRC’s "},{"_key":"589524e624c5","_type":"span","marks":["2a3f986f3f57"],"text":"Smart Orchard"},{"_key":"d16068db7936","_type":"span","marks":[],"text":", run by Washington State University (WSU) used precision irrigation tools to cut water usage in half. Watch the video below for an overview of the project."}],"markDefs":[{"_key":"2a3f986f3f57","_type":"link","href":"https://smartorchard.wsu.edu/"}],"style":"normal"},{"_key":"f689d05cff67","_type":"video","url":"https://www.youtube.com/watch?v=KMmTDGGYu3U"},{"_key":"522541e769b8","_type":"block","children":[{"_key":"7dcac5336599","_type":"span","marks":[],"text":"Cathcart said all Washington Fruit farms have some type of irrigation monitoring system. “Every year, we invest in more irrigation automation installations, which both help to ease the labor burden of irrigation, as well as increase precision and reliability,” he said. “We hope the technology will unlock strategies, such as high-frequency pulsing, that have a great horticultural benefit but aren’t practical without automation.”"}],"markDefs":[],"style":"normal"},{"_key":"ee825250f93e","_type":"block","children":[{"_key":"b6d46b5d2023","_type":"span","marks":[],"text":"What Growers Want from AgTech Developers"}],"markDefs":[],"style":"h2"},{"_key":"a3b227d9cfcd","_type":"figure","align":"left","asset":{"_id":"image-af7e44d694b4d5dd6bd15630351ecabd4f5f0a5d-853x860-png","_type":"sanity.imageAsset","_rev":"ydQgyUos0JA0y9PByUhXPk","_createdAt":"2026-08-28T13:20:06Z","_updatedAt":"2026-08-28T13:20:06Z","assetId":"af7e44d694b4d5dd6bd15630351ecabd4f5f0a5d","extension":"png","metadata":{"_type":"sanity.imageMetadata","dimensions":{"_type":"sanity.imageDimensions","aspectRatio":0.9918604651162791,"height":860,"width":853},"hasAlpha":true,"isOpaque":true,"palette":{"_type":"sanity.imagePalette","darkMuted":{"_type":"sanity.imagePaletteSwatch","background":"#5b4039","foreground":"#fff","population":2.07,"title":"#fff"},"darkVibrant":{"_type":"sanity.imagePaletteSwatch","background":"#9d141e","foreground":"#fff","population":5.01,"title":"#fff"},"dominant":{"_type":"sanity.imagePaletteSwatch","background":"#d9cec4","foreground":"#000","population":6.94,"title":"#000"},"lightMuted":{"_type":"sanity.imagePaletteSwatch","background":"#d9cec4","foreground":"#000","population":6.94,"title":"#000"},"lightVibrant":{"_type":"sanity.imagePaletteSwatch","background":"#8ac4f2","foreground":"#000","population":0.21,"title":"#fff"},"muted":{"_type":"sanity.imagePaletteSwatch","background":"#b2725f","foreground":"#fff","population":4.78,"title":"#fff"},"vibrant":{"_type":"sanity.imagePaletteSwatch","background":"#dd1d33","foreground":"#fff","population":2.71,"title":"#fff"}}},"mimeType":"image/png","originalFilename":"WA-Fruit-IG-apple.png","path":"images/z0t5mt8n/production/af7e44d694b4d5dd6bd15630351ecabd4f5f0a5d-853x860.png","sha1hash":"af7e44d694b4d5dd6bd15630351ecabd4f5f0a5d","size":1926540,"uploadId":"115efcc166df781e0814228c86a363c282840d7c","url":"https://cdn.sanity.io/images/z0t5mt8n/production/af7e44d694b4d5dd6bd15630351ecabd4f5f0a5d-853x860.png","id":"image-af7e44d694b4d5dd6bd15630351ecabd4f5f0a5d-853x860-png","parent":null,"children":["e2e74e27-e1b8-519f-b166-580e6457e84c"],"internal":{"type":"SanityImageAsset","contentDigest":"497030752e5345c5948015a42b3be0de","counter":3473,"owner":"gatsby-source-sanity"}},"size":"medium"},{"_key":"fd40bb7dd1ae","_type":"block","children":[{"_key":"04f72f2dab20","_type":"span","marks":[],"text":"“Sometimes tech developers expect growers to be super excited about participating in their R&D process,” Cathcart said. “But in the Washington tree fruit industry, growers want technologies that are ready for implementation now and solutions that will provide a return on investment within a short time frame.”"}],"markDefs":[],"style":"normal"},{"_key":"b44304dc8ce2","_type":"block","children":[{"_key":"945945ec8756","_type":"span","marks":[],"text":"“There needs to be enough of a financial incentive to justify the investment,” Cathcart added. “For example, there are harvest robots that can pick apples, but they aren’t economically feasible because the cost of adopting the new system wouldn’t justify adoption in a reasonable timeline.”"}],"markDefs":[],"style":"normal"},{"_key":"0294bea5652c","_type":"block","children":[{"_key":"35d35749e2f8","_type":"span","marks":[],"text":"Cathcart said other solutions struggle to be adopted simply because growers are busy people with limited bandwidth for adopting new systems. This is where the WTFRC comes in."}],"markDefs":[],"style":"normal"},{"_key":"1a3fab0705d2","_type":"block","children":[{"_key":"de2462da65c3","_type":"span","marks":[],"text":"WTFRC is a “One-Stop Shop” for Growers, Scientists, and Startups"}],"markDefs":[],"style":"h3"},{"_key":"e5dd22214860","_type":"block","children":[{"_key":"6962d5705801","_type":"span","marks":[],"text":"“When a new startup comes to our area, they don’t realize there’s no need to contact 50 different farms individually,” Hanrahan said. “WTFRC can convene a group, and developers can get all the info they need in one afternoon instead of half a year.”"}],"markDefs":[],"style":"normal"},{"_key":"8cb5c8e87224","_type":"block","children":[{"_key":"d2358f67699c","_type":"span","marks":[],"text":"Hanrahan added, “It’s totally normal for us to have scientists, growers, private companies, universities, and state agencies working together, hand in glove, speaking honestly and cooperating with each other. 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