Le 02/10/2025
A Shift in the Fields: Labor Shortages Push Global Growers Toward Automation
Growers in California and around the world turn to automation as a strategic response to a worsening labor shortage.
Food
The world is now facing a major challenge: to feed a fast growing population with quality food, by reducing the environmental impact of agriculture. Find out how agricultural robotics can be part of the solution.
Le 29/04/2025
Robots Gain Traction in Vegetable Farming, RaaS Model Addresses Cost Concerns
At World FIRA 2025, a farmer and agricultural robot expert discussed how farming robots can help vegetable growers become more resilient.
Le 29/04/2025
Fruit Harvesting Robots: Adapting Orchards and Expectations
Growers and manufacturers discuss redesigning tree fruit groves for automation and the benefits of specialised versus vs. multi-function robots
Le 08/10/2024
Bringing Automation to the Wine Industry
Domaine Chandon’s Agustin Santi shares his insights about the potential for agricultural technologies to streamline some of the vineyard’s biggest tasks.
Le 30/07/2024
The City of Woodland Showcases its Food and Agriculture Resources
One of the country’s most productive farming regions welcomes new partnerships and opportunities to collaborate at FIRA USA.
Le 29/06/2023
The Intersection of Agricultural Technology and Profitability
With the increasing demand for food worldwide, there is an obvious need to optimize agricultural processes and make them more efficient. Technological advanceme…
Le 04/01/2023
The Specialty Crop Farm of the Future
The Association of Equipment Manufacturer’s (AEM) Specialty Crop Leadership Group partnered with FIRA to put together a panel to discuss the specialty crop farm…
Le 29/09/2022
An Insider’s Perspective on the Latest Farming Technologies
Alain Pincot, managing partner at the highly automated Betteravia Farms and Bonipak, shares his insights about what’s working, what’s improving and what the fut…
Le 28/06/2022
Positioning Farmers at the Forefront of the AgTech Revolution
Marc Kermisch, Global Chief Information and Technology Officer at CNH Industrial and FIRA USA 2022 panelist, explains why securing the world’s food supply chain…
Le 28/02/2022
Developing the Next Generation of Farmer-Approved Ag Robots
In the “Farmers, draw me a robot” roundtable at World FIRA 2021, panelists shared their experiences with autonomous technologies, their biggest concerns, and wh…
Le 28/01/2022
Automation and the new ways of organizing agricultural work worldwide
In the “Automation and the new ways of organizing agricultural work worldwide” roundtable at World FIRA 2021, panelists discussed the biggest challenges and opp…
Le 25/10/2021
Robotics Manufacturers Take Note: Growers Need New Solutions
In the “Farmers, draw me a robot” roundtable at World FIRA 2021, growers talk pain points, challenges and opportunities to help shape the next generation of aut…