Le 7/18/2023
Walking through what marketing and automation can do for your business.
Agriculture historically has been known as a handshake industry built on trust, hard work, and loyalty. I believe that this is still mainly true, having a podca…
Markets
Discover agricultural robotics market outlooks, everywhere in the world, and how the industry needs to get organized through new business models and distribution networks.
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Le 6/29/2023
Trends driving automation on the farm
Economic pressures and the push toward more-sustainable practices are driving next-generation automation technologies, benefiting farmers, regulators, and consu…
Le 4/17/2023
Bluewhite Wins the 2023 FIRA Startup Award
Small Robot Company earned special mention, and both companies were selected for their respective honors from a pool of more than 40 applicants.
Le 10/29/2022
Strategic Partnerships Strengthen the Agricultural Industry
When major manufacturers and startups work together to develop, scale and deliver agtech solutions, everybody wins.
Le 8/31/2022
Overcoming Misconceptions About the Future of Autonomous Farming in California
Monarch Tractor's recent petition to Cal/OSHA may have been denied, but this outcome is not the setback many fear.CEO Praveen Penmetsa shares why.
Le 6/30/2022
Meet Women of Ag Robotics
Seana Day, Ines Hanrahan and Ingrid Sarlandie bring decades of agriculture and technology experience to FIRA’s first-ever conference in Fresno, California.
Le 5/30/2022
Connectivity in Australia: how it applies to Ag Robots and Autonomous tractors
Australia has a large and very diverse agricultural sector which like many countries is suffering from labour shortages and the need to use precision agricultur…
Le 5/30/2022
The Push to Increase Ag Robotics Adoption on Farms
With an abundance of new autonomous machines hitting the market each year, experts weigh in on the best approach to fund, deploy and scale-up these high-tech so…
Le 4/26/2022
Green Robot Machinery : Precision Cotton Picking Machine
Cotton is one of the largest commercial crop in India grown in 12 million hectares, which is 1/3rd of the world’s land under cotton. The challenge to a farmer i…
Le 3/31/2022
Old and New Autonomous Technologies Collide on the Farm
From the arrival of self-driving robots tackling mundane tasks to the functionality upgrades giving outdated tractors a second life, ag tech companies are worki…
Le 1/31/2022
FIRA Debuts a New Event in California’s San Joaquin Valley
FIRA USA 2022 will bring together specialty crop growers, academics, technologists, manufacturers, startups and investors for three days of problem solving, dec…
Le 11/29/2021
Investing in the Future of Ag Robotics
At the World FIRA 2021 roundtable, “Autonomous Robots, how to scale up for the farmers' benefits?,” five industry experts discuss the key factors that contribut…