Le 09/06/2026
FIRA USA 2026: Where the Hardest Questions Facing Pacific Northwest Agriculture Get Real Answers
Across the Pacific Northwest, growers are facing the same pressure: labor is scarcer, costs are rising, and the window to act is narrowing. Robotics and AgTech promise solutions, but the gap between what is demonstrated at a trade show and what actually works on a farm remains one of the industry's biggest challenges.
FIRA USA 2026, taking place October 20–22 in Yakima County, Washington State, was built to close that gap. Not by adding more booths or more panels but by going boots on the ground. Through deep conversations with the region's key players, direct involvement of Pacific Northwest commodities, and a co-construction process that brought innovative growers, commodity organizations, and industry leaders to the table from day one, this edition was shaped by the territory it serves.
“FIRA USA was built from the ground up with and for the Pacific Northwest. From the innovative grower to the commodity organizations, every experience we designed reflects the specific realities, crops, and challenges of this region.” — Maialen Cazenave, co-director, GOFAR
The result: four distinct experiences, each one engineered to deliver something specific to a specific audience against a specific need.
The Growers Experience | Where technology meets the farm gate
Most growers already know automation is coming. What they lack is not awareness, it is the ability to make a confident decision: which technology, at what cost, with what return, on their specific crops.
FIRA USA 2026 solves that. Through field demonstrations evaluated against Pacific Northwest conditions, peer conversations with farmers who have already deployed robotics for a full season, and commodity-specific workshops built from a regional market study, growers will leave with clear answers rather than more questions.
For growers only, exclusive private farm visits add another layer: live demonstrations on actual crops, in real conditions.
“The goal is to help growers compress two years of learning into three days and walk away ready to act.”
Tech Builder Experience | Where the industry shapes what comes next
The Pacific Northwest has never hosted an event of this scale focused on agricultural robotics and AgTech. For technology providers, that represents something rare: a large, engaged, and largely untapped audience of growers who are actively looking to buy, evaluate, and deploy.
FIRA USA 2026 puts 80+ exhibitors in front of 2,500+ attendees, including a new AgTech Showcase addressing irrigation, canopy management, data platforms...
But beyond visibility, what FIRA delivers is quality of conversation. Conferences designed for real debate, not passive listening. A new Investors x Startups one-on-one matchmaking format built for deals. And direct access to the growers, OEMs, and policymakers who will shape the next years of agricultural automation in this region.
The Innovation Day | Where research meets the field
Too much agricultural research never makes it to the farm. Not because the science is wrong, but because the path from promising result to field-ready solution is rarely built. The Innovation Day at FIRA USA 2026 exists to shorten that path.
By bringing researchers, developers, and practitioners into the same space, covering topics from AI and dataset development to crop-specific automation and climate-smart agriculture, the day is designed to spark the collaborations that actually move technology forward.
Panel discussions tackle the hard structural questions around funding, partnerships, and scaling. A poster session opens the floor to emerging work. The measure of success is not presentations delivered, it is connections made and projects started.
The Campus Day | Where the next generation connects
The Campus Day is free for schools and designed to do one thing: make the future of farming feel real and attainable.
Building on FIRA USA's track record of welcoming over 400 students from the Future Farmers of America at previous California editions. The Campus Day in Washington State, brings classrooms alongside robot manufacturers and industry partners for live demonstrations, hands-on piloting workshops, and direct conversations with the engineers and entrepreneurs building the next generation of farming technology.
For many students, it will be their first encounter with what agriculture actually looks like now.
FIRA USA 2026… Where we will meet you!
Four audiences and four sets of needs with one event built to address all of them, in the region where the stakes are highest and the appetite for real solutions has never been greater.
“FIRA USA is not about showcasing technology, but it’s about making it useful. Every experience we have designed for 2026 exists to close a specific gap for a specific audience against a specific challenge facing agriculture in the Pacific Northwest right now.” — Maialen Cazenave, co-director, GOFAR
Register and get information about this new edition on fira-usa.com
Yakima, WA | October 20–22, 2026 | Free for Growers
Co-organized by GOFAR, Yakima County and Yakima County Development Association.