Le 11/12/2025
GOFAR Becomes the Global Accelerator for Agricultural Robotics
A decade after creating FIRA, the organization undertakes a major strategic pivot to support manufacturers and farmers in the real-world adoption of autonomous solutions
After ten years spent structuring the agricultural robotics ecosystem, GOFAR (Global Organization For Agricultural Robotics) is taking a decisive step forward. The organization is no longer limiting itself to hosting an annual trade show: it is becoming the accelerator for the entire agricultural robotics ecosystem. This major strategic shift was unveiled Tuesday at a press conference, headlined by the announcement of the GOFAR Tour 2026, set to kick off February 5 in Toulouse.
Market Maturity, Ecosystem Acceleration
“The market has fundamentally changed over the past decade,” observes Aymeric Barthes, President of GOFAR. “What were mere prototypes in 2016 are now commercially deployed in fields. Agricultural robotics has entered the age of maturity, and our role must evolve with it: moving beyond the annual trade show to support the ecosystem year-round.”
This strategic transformation rests on a renewed fundamental mission: to continue building and consolidating the agricultural robotics sector by accelerating all its stakeholders.
Staying true to its core mission of building and consolidating the agricultural robotics industry, GOFAR now aims to accelerate adoption among three key players:
- Accelerating farmer adoption through field demonstrations and concrete user feedback
- Accelerating commercial development for mature companies by connecting them with distributors and end-users
- Accelerating the growth of promising start-ups by linking them to markets and investors
“We're aligning mature technologies with real field needs” emphasizes Aymeric Barthes, President of GOFAR. “Our role is to support both manufacturers in their commercial approach and farmers in their transition toward automation.”
GOFAR Tour 2026: Launch Set for February 5 in Toulouse
This new strategy will take shape on February 5, 2026, with the launch of the GOFAR Tour in Toulouse at the Agrobiopôle site in Auzeville-Tolosane. This inaugural day will also celebrate FIRA's 10th anniversary—a decade of innovation in agricultural robotics—and lay the groundwork for this new era.
Three sector-specific tracks will run in parallel (field crops and vegetables, arboriculture, viticulture), with one notable feature: farmer-users themselves will present the machines and share their experiences. ROI, handling, real gains, limitations: a peer-to-peer approach designed to foster adoption.
The day will continue with live field demonstrations and hands-on workshops, concluding with the FIRA anniversary evening celebration.
Featured equipment will include: NH's R4 robots, GUSS, Naïo's Ted and Oz, KIOTI's RT100, Sabi Agri's SRBC, Pek Automotive's Slopehelper range, INESC TEC's Modular-e, PixelFarming's Robot One, Léger's RoboCut360, Agxeed's AgBot, Pellenc's RX-20, and the CYCLAIR robot.
An impressive technical lineup, supported by major partners including FR CUMA Occitanie, Robagri, the Occitanie Chambers of Agriculture, and IRFEL.
Beyond this inaugural day, GOFAR will unveil on February 5 the stages of the GOFAR Tour as well as a service catalog that will be progressively rolled out throughout 2026.
Designed to support all ecosystem stakeholders in this transition toward maturity, these new services will mark a new era for agricultural robotics: one of real adoption, in service of more efficient and sustainable farming.
Practical Information
The GOFAR Tour launch day will be held Thursday, 5 February 2026, in Toulouse at the Agrobiopôle site in Auzeville-Tolosane. It is open to farmers, manufacturers, distributors, investors, and agricultural R&D stakeholders. The complete program and registration are available at www.gofar-tour.com.
More information about GOFAR: 9 Dec. 2025 Press Conference Deck