Markets

Le 30/05/2024

Ecorobotix is back at FIRA USA, and let's read what they have to say about this new edition

ARA is a high-precision sprayer developed by Ecorobotix, which enables the ultra-targeted application of herbicides, fungicides, insecticides or fertilizers. AR…

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Le 21/05/2024

Mach share their experience as a FIRA USA exhibitor

Mach provides the most advanced and commercially proven autonomous solutions in the industry. Their mission is to empower leading OEMs by providing world-class,…

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Le 18/07/2023

Walking through what marketing and automation can do for your business.

Agriculture historically has been known as a handshake industry built on trust, hard work, and loyalty. I believe that this is still mainly true, having a podca…

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Le 29/06/2023

Trends driving automation on the farm

Economic pressures and the push toward more-sustainable practices are driving next-generation automation technologies, benefiting farmers, regulators, and consu…

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Le 17/04/2023

Bluewhite Wins the 2023 FIRA Startup Award

Small Robot Company earned special mention, and both companies were selected for their respective honors from a pool of more than 40 applicants.

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Le 04/01/2023

Ag Industry Collaboration Holds the Key to Long-Term Success

The ongoing partnership between manufacturer K.U.L.T.-Kress, startup Naïo Technologies, and equipment dealer Keithly-Williams Seeds showcases what can happen wh…

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Le 29/10/2022

Strategic Partnerships Strengthen the Agricultural Industry

When major manufacturers and startups work together to develop, scale and deliver agtech solutions, everybody wins.

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Le 31/08/2022

Overcoming Misconceptions About the Future of Autonomous Farming in California

Monarch Tractor's recent petition to Cal/OSHA may have been denied, but this outcome is not the setback many fear.CEO Praveen Penmetsa shares why.

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Le 31/08/2022

How Dealers and Distributors are Advancing the AgTech Revolution

Joani Woelfel, President and CEO of the Far West Equipment Dealers Association - FWEDA, and Jennifer Edney, President of the Edney Distributing Company, share t…

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Le 30/06/2022

Meet Women of Ag Robotics

Seana Day, Ines Hanrahan and Ingrid Sarlandie bring decades of agriculture and technology experience to FIRA’s first-ever conference in Fresno, California.

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Le 30/05/2022

Connectivity in Australia: how it applies to Ag Robots and Autonomous tractors

Australia has a large and very diverse agricultural sector which like many countries is suffering from labour shortages and the need to use precision agricultur…

#Technologies

Le 30/05/2022

The Push to Increase Ag Robotics Adoption on Farms

With an abundance of new autonomous machines hitting the market each year, experts weigh in on the best approach to fund, deploy and scale-up these high-tech so…

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